New Scotch Plains Pub Needs a Name: Got An Idea?

SP residents Michael Brennan and Joe Mortarulo are putting the finishing touches on their new Park Avenue pub and they need Patch readers to help them come up with a name.

Two years ago, five Scotch Plains-Fanwood High School graduates agreed that they needed to build a place for family and friends to gather in town. Six weeks from now, this "class act" will merge their considerable talents for the July 4 opening of a new Irish pub in town. 

But before they can open the new spot at 450 Park Avenue, they need to find a name to place above the door. So to help inspire the community feel they're seeking, co-owners Michael Brennan and Joe Mortarulo want you to vote in the poll to decide what to name Scotch Plains’ newest pub. 

“A lot of people go to Westfield or Cranford to find a restaurant where they can have a drink at the bar and eat with their families,” Mortarulo, who owns Sweet Waters Steakhouse in Westfield, said. “Here is an opportunity to keep those customers in the community.”

Brennan, SPFHS class of 1988, noted that he bought the Scotch Plains liquor license five years ago, but was waiting for the right spot to open up. Together with classmates John "Skip" Brandli and Joe Mortarulo, the team came up with the vision for the pub after .

Fellow classmate Anthony Leone of LCD&K Construction signed on as the developer and owner of the property. Mike Kobliska, Class of 2002, has agreed to be the executive chef of the restaurant.The pub will seat 60 in the dining area and 30 in the bar. In addition, the building features eight apartments above the restaurant. 

“It seems like just yesterday we were all cutting math class,” Brennan said. “It’s great to have a history with your business partners – to know that they’re a good person with a good work ethic. It brings a totally different sense of accomplishment when you finally find success.”  

Mortarulo went on to explain that pub wants to actively work with local business owners, such as John’s Meat Market and vendors from the local farmer’s market to locally source the food served at the restaurant. The restaurant will serve a little bit of everything including, traditional pub food, Mexican food, and fresh fish.  

“We wanted to create a place where you won’t have to spend a crazy amount of money to feed a family of four,” Mortarulo said.

As lifelong residents of Scotch Plains, the two owners acknowledged that Scotch Plains and Fanwood have experienced a notable transition, as locals travel in larger and larger numbers to nightlife destinations Flannery’s Pub, Vienna 60 and the Stage House Tavern.

“As a business owner, I embrace competition.” Mortarulo said. “Having such a well-established nightlife presence in downtown will bring more customers into our pub. People like a change of flavor.”

Brennan also took Patch on an exclusive tour of the eight apartments above the restaurant, developed by Leone. Each of the 2 bedroom – 1 bathroom apartments are between 800 and 1100 square feet and are finished with hardwood floors, wood cabinets and stainless steel appliances. There is also a washer and dryer in each apartment. The apartments will be prices between $1,800 and $2,200 a month. Click on the photo gallery to see more.

The new Park Avenue pub will open seven days a week at 11:30 a.m. The restaurant will close from 3 to 5 p.m. and close for the night at 11 p.m. and the bar will stay open until 2 a.m.  Parking will increase behind the building to a total of 24 spaces with free municipal parking in the municipal lot next door.

“This is a great opportunity for Scotch Plains to become a destination for nightlife,” Brennan added. “With the help of some forward thinking business owners, we can create an atmosphere like Hoboken where people walk between three or four bars. You just can’t do that in Westfield.”

For the next week, Patch readers will have the exclusive opportunity to choose the new pub’s name by voting in the poll below. To protect the integrity of the voting process, please only vote once. Don’t forget to share this opportunity with your Facebook friends by clicking the “recommend” button at the top of the story!

Ogden May 16, 2012 at 04:42 PM
I like Darby Road, but what about a combination, such as Brennan's Darby Road? or Brennan's at Darby Road?
John Leustek May 16, 2012 at 10:33 PM
Darby Road is a really great name. Can't wait to grab a drink!
Ellen Lage May 17, 2012 at 12:41 AM
The Wander Inn Rosie O'Grady's Michaleen Flynn's Sean Thornton's Innisfree Patty Fingers
Jeanne May 17, 2012 at 02:57 AM
How about Luckys Irish Pub or Lucky Darby
Michael May 17, 2012 at 02:13 PM
Eric May 17, 2012 at 02:18 PM
I like Scotch Place or the Scotch Pub or Scotch's, Scotchwood's or Scotch Grill Where eveyone in town knows your name They all have a nice ring and it sounds very pub like Eric M.
Eric May 17, 2012 at 02:19 PM
I like Scotch Place or Scotch Pub or Scotch's or Scotch Grill All very pub like Eric M
spfmom May 17, 2012 at 02:26 PM
Darby Road! Only when I heard the history did it make sense. A nice plaque out front that people could read while waiting for a table. it screams you want to be part of the history. or "The Watering Hole" - where everyone gathers
Will07076 May 17, 2012 at 02:39 PM
Agree with Darby Road, keep the rich history alive from the town.......
Joanne Ciasulli Robins May 17, 2012 at 02:45 PM
Good luck to you all!! Just Park It??? lol
SPrepresent May 17, 2012 at 08:08 PM
The brouhaha or brewhaha In memory of MCA or i like a suggestion from above Scotch and Water
Sheryl shara May 17, 2012 at 08:25 PM
Ann Marie Ryan May 18, 2012 at 02:19 AM
I am from Ireland and love "Darby Road". Great name. Other options are the "ha'penny Bridge," Galway Girl", "Duckin Stool", "Stephens Green", "Molly Blooms" "The Poitin Still", "Blackhorse Tavern". Good luck, can't wait to visit.
patricia fox May 18, 2012 at 10:01 AM
Desert Odea's (an historic and archaelogical site in County Clare)
TAR May 18, 2012 at 12:30 PM
Irish Eyes
Peter McQuaid May 18, 2012 at 01:48 PM
How about Slainte Plains Pub? Love the Darby Road name too. Great historical reference.
Nancy May 18, 2012 at 04:11 PM
Nibble and Quaff. If not...Darby Rd. People may get Dillon's and Brennan's mixed up, even though Dillon's is now called something else, can't remember!
RN May 18, 2012 at 06:32 PM
How about O'Alfonso's?
Andrew Heffler May 18, 2012 at 11:58 PM
A name for a pub in Scotch Plains? How about Plain Scotch?
Eric May 19, 2012 at 04:31 AM
How about calling it: CROSSROADS. After all its going to be a central place where friends and family meet for food, beer, and socializing. Also its a place that will be dependent on other local businesses (Johns, etc). Its also a coming together of people from many communities (Scotch Plains, Fanwood, etc) So basically it will be a crossroads where everything comes together. Call it Crossroads! "Hey Andy, wanna get a happy hour drink?" "Sure, meet me after work at Crossroads" -Eric F.
Eric May 19, 2012 at 04:33 AM
Pickle Barrell commented earlier is cool too, but reminds me of the place in Killington, Vt. Like the Wobbly Barn :-)
Bob McManigal May 19, 2012 at 08:02 PM
How about........McMort's Pub sounds kinda Irish with both partners represented.... the Scotch Pub doesn't sound too Irish..but I like it...or the Scotch Planes Pub....lol
Anna Vitale May 20, 2012 at 12:53 PM
Like The Darby Road...how about Keltic Inn? anything Irish works for me Irish Lassie, Anna Bridget
Denise Ryan May 20, 2012 at 04:27 PM
Looking for server's. Know of a nice young Irish lace to work for you. How can she get an application.
John Griffin May 21, 2012 at 01:10 PM
"Darby's" or "Hooligans" or "Darby's Hooligans" or "The Five Leaf Clover" for the five friends with the idea of the bar
atcrazy May 21, 2012 at 05:14 PM
I hope they offer microbrews at Darby Road! Dogfish Head, Flying Fish, etc.
Willamina Rudd May 21, 2012 at 05:41 PM
I like Darby Road or The Darby Road Pub. I think it's great to include the history of our town in a new establishment.
Alan Payne May 25, 2012 at 01:35 AM
Seeley's after Seeley's family AKA Seeley's POND
Sean Kiernan August 01, 2012 at 02:01 AM
Please pour the Guinness well if your a irish bar, the best pint in Scotch Plains is in Vienna 60 as its in a can! Too many bar staff here dont know how to pour a Guinness, get that right and I will be in plenty!
Kaydubs August 31, 2012 at 10:20 PM
In response to the idiot called "hairy balls" first of all you are obviously not even smart enough to put a comment that we could understand....lets hope YOU dont procreate!!


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