How to Thrive as a Chief Everything Officer - the business of running a small business or practice

How to Thrive as a Chief Everything Officer - Small Business Owners and Solo Professionals Invited to Learn, Network and Grow

A one-day conference that offers practical business tactics, products, services and business goals accountability is scheduled for Saturday, April 17 at the Hamilton Park Conference Center in Florham Park, New Jersey.

"How to Thrive as a Chief Everything Officer - the business of running a small business or practice" offers a diverse group of successful professionals who will offer guidance on many aspects of business development, from identifying your unique selling points to ensuring you have a legal structure that protects your company.  A dozen breakout topics include:

• How to leverage social media to get more business

• Generating and managing a powerful referral network

• Using accounting and finance systems

Conference keynote speaker, Michael Port is called a "marketing guru" by The Wall Street Journal.  He is a New York Times best selling author of four books, including Book Yourself Solid.  He writes a monthly column on sales and marketing for Entrepreneur Magazine, is a regular guest on MSNBC and CNBC and receives the highest overall speaker ratings at conferences around the world. 

"Most professionals run their own businesses, says Elise Holtzman, president of the New Jersey Professional Coaches Association.  While training, education and experience produce great coaches, accountants, health care providers, etc.,  there is little focus on the business aspect." 

"Being a solo practitioner or small business owner means being a Chief Everything Officer. But how many of us excel as Directors of Sales & Marketing, Finance, etc?  Elise is a lawyer who previously worked in private practice. "I know many lawyers who run their own businesses, who have expressed frustration at this 'missing link' in their professional education.

Conference information and registration is at www.njcoaches.org/CEO.  

NJPCA is a chapter of the International Coach Federation (ICF), a non-profit professional organization serving and establishing professional standards for business and personal coaches.  We are the voice of professional coaching in New Jersey.  We inspire insight, innovation, leadership and purposeful action for our clients, our members, and the local and global community.